Study Shows New Mattress Can Rev Up Romance

NEW YORK, NY JANUARY 30, 2011 – Could a new mattress be the secret to a better romantic life for couples?

In a new study released just in time for Valentine’s Day, nearly a quarter of Americans surveyed say they experience “diminished” romance when sleeping on a mattress over ten years old. Of those respondents, 83% claim the old mattress as the main reason for the decline in “bedded bliss.” Respondents sleeping on older mattresses report that the discomfort makes them feel ill and poorly rested. The study was fielded for Sleepy’s the mattress professionals.

Working with Dr. Robert Oexman of the Sleep to Live Institute, respondents answered questions such as “How often do you and your partner enjoy “couple time” and “How satisfactory is the quality and frequency of romantic relations?”

Couples were also asked if they experienced aches and pains and felt tired upon waking, with more than a quarter of all respondents reporting “yes”. Eighty per cent of those suffering from such ailments believed that their older mattress could be to blame.

The survey results come in contrast to responses by owners of new beds, who according to a 2009 study conducted by Harvard researchers at Massachusetts General Hospital, reported that a switch to a quality mattress resulted in a significant improvement in sleep quality. This, in turn, led to increased romantic affection with their partners.

According to Dr. Oexman, it’s not surprising that mattress comfort and quality are linked to intimate relations, since adequate and restful sleep is important to well-being. “Many studies have shown that the right mattress can result in significant improvement in sleep quality, the ability to fall asleep faster and sleep longer, as well as a reduction in back and neck aches and a significant decrease in soreness, stiffness and pain,” explains Dr. Oexman. He continues, “Study participants who enjoy improved quality of sleep have even reported a decrease in food cravings, a more refreshed appearance, and a decrease in negative moods.” All of which, according to Dr. Oexman, can lead to an enhanced love life!

“Next to healthful sleep, ‘bedded bliss’ is the secondary goal in the bedroom,” says Dr. Oexman. “To help keep your relationship alive, you owe it to yourself and your partner to do all you can to make your bedroom a healthy, happy environment.”

“Our mission is to eradicate a ‘bad night’s sleep,’” says Sleepy’s COO Adam Blank, “We strive to give people the best bedroom experience possible.” This philosophy is echoed in the company’s latest ad campaign which shows vignettes of families, kids and couples enjoying comfortable, cozy beds.

The latest sleep research encourages people to get seven to eight hours a night of quality sleep. Chronic sleep deprivation has been linked to health conditions including hypertension, heart disease, obesity and certain cancers. For more information on getting a good night’s rest visit http://www.sleep.com/.

About Sleepy's

Sleepy's, The Mattress Professionals® is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from New Hampshire to North Carolina and available nationally through http://www.sleepys.com/. Throughout Sleepy's 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals(R) carries the latest in Sealy/Posturepedic, Serta, Simmons/Beautyrest, Tempur-Pedic and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at http://www.sleepys.com/.

About Dr. Oexman

Dr. Robert Oexman is Director of the Sleep to Live Institute in Joplin, Mo. He oversees the Institute’s research studies, particularly the impact of the sleep environment on quality of sleep. The research team holds a variety of patents related to the monitoring and treatment of sleep complaints. Dr. Oexman is also the Vice President of Strategic Development and Research for Kingsdown Inc., a North Carolina based company that manufactures and distributes sleep related products in domestic and international markets. He received his Doctor of Chiropractic from Cleveland Chiropractic College in Kansas City, and his Master of Business Administration from Missouri State University. His graduate studies include the science of ergonomics and sleep disorders medicine and the effect they have on quality of life. Dr. Oexman is a member of the American Academy of Sleep Medicine and the Missouri State Chiropractic Association. He received his postgraduate training in sleep at the Sleep Medicine Center in Stanford, California.