Sleepy's Fills Newly Created "Snooze Director" Position

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SLEEPY’S FILLS NEWLY CREATED ‘SNOOZE DIRECTOR’ POSITION

Recent college grad accepts “dream job”

NEW YORK, JULY 5, 2011 - - Sleepy’s, home of the Mattress Professionals, today announced its selection for “Snooze Director”, a recently created position to help the company spread the word about quality sleep via social media.

For most, nodding off at work is likely to lead to early termination, but for recent college graduate and new Sleepy’s hire Emily Barrett of Sea Cliff, dozing off to dreamland is exactly what her new employers are asking.

Barrett, who will be testing mattresses as well as researching sleep trends, will then tell the world about her experiences via all manner of social media, including Facebook, Twitter, the new Sleepy’s blog, and vlogging. The 2011 NYU grad was chosen over 200 other applicants for the first-ever, part-time position based on her journalistic and communication skills as well as her love of sleep.

“As a recent sleep-deprived grad searching for a job, I was thrilled to find one where sleep is a requirement!” says Barrett, who is looking forward to assisting the nation’s largest mattress retailer spread the word about the importance of a great night’s sleep.

“College students today can never get enough sleep. Sleeping until noon and napping between classes is part of the college experience. They also happen to be among the most creative and are likely to be early adopters of social media,” said Adam Blank, Sleepy’s COO and Emily’s new boss. “These are only a few of the reasons why Emily was a perfect fit for the Snooze Director position. She’ll be putting her social media expertise and napping skills to great use for us.”

Will this recent graduate stay well-rested at her cushy new job? She’ll have to sleep on it.

For more information about Sleepy’s, visit http://www.sleepys.com/ or the company’s Facebook and Twitter pages and Sleepysblog.com.

About Sleepy's

Sleepy's, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through http://www.sleepys.com/. Throughout Sleepy's 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep

technology, Sleepy's, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus Bed^TM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at http://www.sleepys.com/.

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