Sleep's To Offer Antidote To Sleep Deprivation For Family Oblication

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SURVEY SPURS SLEEPY’S TO OFFER ANTIDOTE TO SLEEP DEPRIVATION FOR FAMILY “OBLI-CATION”

Tales of terrible sleep may mean a new mattress and a “relatively” relaxing holiday

New York, October 18, 2011 -- The Thanksgiving and Christmas/New Year’s holiday periods are among the busiest long-distance travel times of the year according to the Bureau of Travel Statistics. A great majority of these vacations are actually “obli-cations” defined as “any trip taken primarily to be with family or friends for necessary reasons, such as holidays.”

As typified in movies such as “Planes, Trains, Automobiles” these trips often result in sleeping conditions ranging from the barely tolerable to the unbearably terrible.

A recent survey conducted by Sleepy’s shows that one in three Americans will be taking or hosting an “obli-cation” this holiday season and 68 percent feel their sleeping arrangements will be uncomfortable and/or “not as comfortable as home.” As a result, Sleepy’s has a plan to help some fortunate families overcome the angst of an awful night’s sleep away.

Sleepy’s is looking for a truly terrible tale of a family sleepover gone awry. “Slumber sufferers” can visit Sleepy’s blog or Facebook page and upload their stories of “Sleepless in Seattle with My Sister” or “Up all Night in Nashville with Aunt Nancy.” The most uncomfortable opus will win the author a new mattress and bedding.*

In addition, during Sleepy’s traditional Thanksgiving sales period Friday, November 25 (Black Friday) through Monday, November 28 (Cyber Monday), those who “like” Sleepy’s on Facebook can simply print that page and bring it to any of Sleepy’s 700 stores to receive deep discounts on bedding.

“Last year the economy dictated ‘stay-cations.’ This year people may be traveling more yet staying with family and friends during an ‘obli-cation,” says Adam Blank, COO, Sleepy’s. “We are dedicated to making this holiday season a relaxed and healthful one by helping provide as many people as possible with a great night’s sleep.”

Dr. Michael Breus, the “Sleep Doctor” adds, “You can’t promise the turkey will be perfect or you and your brother-in-law won’t get into an annual squabble, but you can help make a family get-together less stressful if everyone is well-rested.” Dr. Breus also offers these tips to helping avoid bedroom bedlam during family sleepovers:

o Pack a sleep kit – Eye shades, meditation CD, aromatherapy sprays (lavender or chamomile)

o Shower or bathe – studies prove that raising the body temperature (with hot water) and lowering it quickly (with room temperature air) relaxes your muscles and prepares your body for sleep.

o Clip the drapes shut – “Furnace and air vents are usually directly below the curtains. Clipping them prevents them from separating during the night and letting the early morning sun in.”

o Check the thermostat – Sleep can be disrupted if the room is warmer than 75° F or colder than 54° F.

For more information about Sleepy’s, visit www.sleepys.com or the company’s Facebook and Twitter pages.

*see website for rules.

About Sleepy's

Sleepy's, The Mattress Professionals(R) is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through www.sleepys.com. Throughout Sleepy's 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals(R) carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus Bed^TM and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

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